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Case Study 4 - Life Begins


The Background

Lynne Mendelsohn made a huge change in her life and decided to pause a legal career in Edinburgh to travel to Africa and spend several months working as a teaching assistant in Livingstone Zambia, working with orphans in Livingstone and Temane and Vilanculos, Mozambique, as well as spending time on conservation projects in Zimbabwe and South Africa.

Following on from her work in Africa, Lynne took steps to set up a new charity, Life Begins, which aims to provide the children with as good a start in life as possible, to open up to them new opportunities, to improve their self esteem and to enable them to become confident, independent adults with the means to look after themselves.




The Opportunity

The charity was in very early stages and was in the process of applying for registered charity status in the UK.

An opportunity presented itself in the form of an interview in the Scotsman newspaper which would give Lynne the chance to promote the fledgling charity.

But with no visible presence on the Internet, Lynne needed a new website to be in place to coincide with the pubication of the article to allow her to mention the website during the interview and start providing information on what she was trying to achieve.

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